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Abanos Interior Fitout and Joinery Marketing Website

Spheralytical Portfolio - Abanos Image

Client Brief

Abanos is a leading interior fit-out and joinery service provider based in Dubai. Abanos offers world-class services, tailored to every client’s individual needs.

Their brief was simple, their current website was not effective in attracting potential customers to the website, and converting them into leads. The previous website was poorly maintained and lack the visually impactful imagery that they wanted to utilise

Various other issues were also present throughout the website, including Information Achitecture issues, SEO-issues, and mobile responsiveness related problems.

Our mission was clear – redo everything from top to bottom, and capture the essence of the brand, whilst implementing good digital principles across various dimensions.

Client Feedback & Results

The final outcome was fantastic. We went through the full digital development cycle with the client, taking them from conceptual design, all the way through to website launch.

The new Abanos website is professional, clean, and conveys the essence of the Abanos brand. The quality of their products and services are visually depicted throughout the website, whilst ensuring that UX and responsiveness remain prominent features.

A comprehensive 301-redirect plan enabled us to retain 100% of traffic to the website, whilst we also increased the average time on site, reduced the bounce rate across visitors, and increased the searchability of the website through improvements to on page SEO.